Top Ten Steps to Effective Marketing


All the pieces that must pull together.

Your marketing is only as strong as its weakest link.

This workbook takes you step-by-step through everything you need to make your marketing work for you.
8.5 x 11, PDF, 79 pages.

Marketing works best when all the pieces pull together. Marketing is a chain, and one weak link can hurt the entire effort. If you do many things well, yet don't get the marketing and selling results you want, you are probably neglecting a couple of key components. Magic Chain of Marketing has field-proven exercises to help you market and sell effectively:

What you sell: benefits, uniqueness, mission statements

Who do you want as customers? How many customers do you need?

Where are they? How do you make them aware of you?

Prospecting. How do you fill your pipeline with qualified prospects?

Selling to those who want to buy from you

Educating your customers. Agreements, terms and changes

Keeping your customers. Customer service

Tracking your marketing and selling efforts

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