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	<title>Business Owners Toolbox Blog &#187; Marketing</title>
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	<link>http://blog.businessownerstoolbox.com</link>
	<description>Discussions and articles to help the small business owner solve the challenges they face as they grow their business.</description>
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		<title>The Best Marketing is Keeping Your Current Customers</title>
		<link>http://blog.businessownerstoolbox.com/best-marketing-is-keeping-your-current-customers/</link>
		<comments>http://blog.businessownerstoolbox.com/best-marketing-is-keeping-your-current-customers/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 20:33:06 +0000</pubDate>
		<dc:creator>mvh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[keep customers]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://blog.businessownerstoolbox.com/?p=505</guid>
		<description><![CDATA[Customers come to take you for granted. You do your job so well that you become invisible to them. They lose sight of the value you provide. You to remind them of the value you provide, without being salesy. Here's how.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Would a Free Marketing Plan Help Your Business?</title>
		<link>http://blog.businessownerstoolbox.com/would-a-free-marketing-plan-help-your-business/</link>
		<comments>http://blog.businessownerstoolbox.com/would-a-free-marketing-plan-help-your-business/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 19:28:41 +0000</pubDate>
		<dc:creator>mvh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[free marketing]]></category>
		<category><![CDATA[marketing plan]]></category>

		<guid isPermaLink="false">http://blog.businessownerstoolbox.com/?p=503</guid>
		<description><![CDATA[Whenever I see a "free" offer of something I know is costly, I suspect it's just an introductory come-on. Nothing wrong with that, unless . . .]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>How to market on a tight budget</title>
		<link>http://blog.businessownerstoolbox.com/how-to-market-on-a-tight-budget/</link>
		<comments>http://blog.businessownerstoolbox.com/how-to-market-on-a-tight-budget/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 02:16:22 +0000</pubDate>
		<dc:creator>mvh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Not yet categorized]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[marketing effectiveness]]></category>

		<guid isPermaLink="false">http://blog.businessownerstoolbox.com/?p=501</guid>
		<description><![CDATA[Where do you get the biggest bang for your buck? Or for your hour? I hereby give you permission to stop doing what doesn't work. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Delegate till it hurts!</title>
		<link>http://blog.businessownerstoolbox.com/delegate-till-it-hurts/</link>
		<comments>http://blog.businessownerstoolbox.com/delegate-till-it-hurts/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 23:14:50 +0000</pubDate>
		<dc:creator>mvh</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[delegate]]></category>
		<category><![CDATA[delegation]]></category>
		<category><![CDATA[fear of marketing]]></category>
		<category><![CDATA[management attitudes]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://blog.businessownerstoolbox.com/?p=335</guid>
		<description><![CDATA[We hold on to "comfortable drudgery" that we should delegate, to avoid crucial, but uncomfortable, tasks. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing vs. Selling</title>
		<link>http://blog.businessownerstoolbox.com/marketing-vs-selling/</link>
		<comments>http://blog.businessownerstoolbox.com/marketing-vs-selling/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 21:22:07 +0000</pubDate>
		<dc:creator>mvh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales incentives]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://blog.businessownerstoolbox.com/?p=231</guid>
		<description><![CDATA[Marketing is everything you do to prepare for sales. Selling is closing sales that make you money. Thus, you could say . . . 
-- Marketing is money OUT the door.
-- Selling is money IN the door.
]]></description>
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		<slash:comments>4</slash:comments>
		</item>
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		<title>Solopreneurs and Marketing Budgets</title>
		<link>http://blog.businessownerstoolbox.com/solopreneurs-and-marketing-budgets/</link>
		<comments>http://blog.businessownerstoolbox.com/solopreneurs-and-marketing-budgets/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 20:32:35 +0000</pubDate>
		<dc:creator>mvh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[how much money]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[marketing effectiveness]]></category>
		<category><![CDATA[one person business]]></category>
		<category><![CDATA[professional services]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://blog.businessownerstoolbox.com/?p=170</guid>
		<description><![CDATA[I'll bet that not 1 out of 20 of us knows how much we spend on marketing. Three reasons . . .]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pay Sales Commissions for What?</title>
		<link>http://blog.businessownerstoolbox.com/pay-sales-commissions-for-what/</link>
		<comments>http://blog.businessownerstoolbox.com/pay-sales-commissions-for-what/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 23:23:14 +0000</pubDate>
		<dc:creator>mvh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales agreement]]></category>
		<category><![CDATA[sales commission]]></category>
		<category><![CDATA[sales management]]></category>

		<guid isPermaLink="false">http://blog.businessownerstoolbox.com/?p=159</guid>
		<description><![CDATA[Answer these questions before finalizing an agreement on paying commissions.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Most bang for your marketing buck &#8212; right now!</title>
		<link>http://blog.businessownerstoolbox.com/most-bang-for-your-marketing-buck-right-now/</link>
		<comments>http://blog.businessownerstoolbox.com/most-bang-for-your-marketing-buck-right-now/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 20:53:37 +0000</pubDate>
		<dc:creator>mvh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Thrive in tough times]]></category>
		<category><![CDATA[cost-effective marketing]]></category>
		<category><![CDATA[home based]]></category>
		<category><![CDATA[market plan]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[tough times]]></category>

		<guid isPermaLink="false">http://blog.businessownerstoolbox.com/?p=133</guid>
		<description><![CDATA[Hopefully nobody says, “Business is down, money is tight, so let’s cut advertising.” But you SHOULD ask, “Where do we get the most bang for our scarce marketing buck?” Then examine advertising along with your other options.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>My Top 10 Rules for Small Business Marketing</title>
		<link>http://blog.businessownerstoolbox.com/my-top-10-rules-for-small-business-marketing/</link>
		<comments>http://blog.businessownerstoolbox.com/my-top-10-rules-for-small-business-marketing/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 21:15:06 +0000</pubDate>
		<dc:creator>mvh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Not yet categorized]]></category>
		<category><![CDATA[cost-effective marketing]]></category>
		<category><![CDATA[market plan]]></category>
		<category><![CDATA[marketing effectiveness]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://blog.businessownerstoolbox.com/wordpress2/?p=47</guid>
		<description><![CDATA[Q: What are the marketing needs for the average small business? Do you consider working with marketing consultants and, if so, what would you go to one for?   I&#8217;m looking to get thoughts from those who are in/ run a small business (i.e., sole-proprietorship to a place with fewer than 20 employees)  (Linked In posting, [...]]]></description>
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		<slash:comments>1</slash:comments>
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