Marketing

Can you stop a former staffer from poaching your clients?

April 3, 2012

How do you get your clients to identify with your company rather than with a particular employee?

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The Best Marketing is Keeping Your Current Customers

December 12, 2011

Customers come to take you for granted. You do your job so well that you become invisible to them. They lose sight of the value you provide. You to remind them of the value you provide, without being salesy. Here’s how.

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Would a Free Marketing Plan Help Your Business?

December 12, 2011

Whenever I see a “free” offer of something I know is costly, I suspect it’s just an introductory come-on. Nothing wrong with that, unless . . .

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How to market on a tight budget

November 29, 2011

Where do you get the biggest bang for your buck? Or for your hour? I hereby give you permission to stop doing what doesn’t work.

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Delegate till it hurts!

November 6, 2009

We hold on to “comfortable drudgery” that we should delegate, to avoid crucial, but uncomfortable, tasks.

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Marketing vs. Selling

September 24, 2009

Marketing is everything you do to prepare for sales. Selling is closing sales that make you money. Thus, you could say . . .
— Marketing is money OUT the door.
— Selling is money IN the door.

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Solopreneurs and Marketing Budgets

July 28, 2009

I’ll bet that not 1 out of 20 of us knows how much we spend on marketing. Three reasons . . .

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Pay Sales Commissions for What?

July 22, 2009

Answer these questions before finalizing an agreement on paying commissions.

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Most bang for your marketing buck — right now!

June 29, 2009

Hopefully nobody says, “Business is down, money is tight, so let’s cut advertising.” But you SHOULD ask, “Where do we get the most bang for our scarce marketing buck?” Then examine advertising along with your other options.

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My Top 10 Rules for Small Business Marketing

August 14, 2008

Q: What are the marketing needs for the average small business? Do you consider working with marketing consultants and, if so, what would you go to one for? 

I’m looking to get thoughts from those who are in/ run a small business (i.e., sole-proprietorship to a place with fewer than 20 employees)  (Linked In posting, […]

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