Social media

Inspired by Rochelle Moulton’s post on this topic

Resolution . . . Practically useless
Resolution plus Action Plan . . . Useful, maybe
Resolution plus Action Plan plus Support and Accountability . . . Now we’re talking real results!

I find that 80% of the business owners I work with make their goals. That’s because they take the time to set a practical plan, and they work together to keep each other on track.

Part of my 2011 resolution is to blog at least twice a week. Not just blogging for the heck of it, but as part of a strategy to build visibility and interaction.

I haven’t kept to this before, as you can tell. So I’m making a public declaration, and I have two levels of accountability:

— My wife BJ, who’s in the business with me, and who also lets writing deadlines slide. If this doesn’t break up our marriage, maybe we’ll instill some writing discipline in each other.

— I hold weekly problem-solving and goal-setting meetings with fellow consultant Janet Tokerud, who has several technology blogs and sets a good example for me.

I’ll be saying more about implementing the various parts of my “visibility and interaction” strategy in my twice-weekly blogs.

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