Thrive in tough times

Do I Have to Work All the Time?

August 4, 2009

A solopreneur who gets stuck in the 24/7 habit virtually guarantees he or she will remain a tiny operation.

Read the full article →

Most bang for your marketing buck — right now!

June 29, 2009

Hopefully nobody says, “Business is down, money is tight, so let’s cut advertising.” But you SHOULD ask, “Where do we get the most bang for our scarce marketing buck?” Then examine advertising along with your other options.

Read the full article →

Why Businesses are Going Under

May 28, 2009

People say, “A rising tide lifts all ships.” Except, of course, for the ones that have sunk! As the recovery kicks in the companies that have gone under will not be coming back. Many recent business failures I’ve seen are due to other issues that are exacerbated by a downturn in sales, even though the […]

Read the full article →

I Survived the Crash of ’09!

May 28, 2009

Here’s how some of the small business owners I work with have managed to pull through the last few months: Savings. “Over the years, every time we got a big job, I put some money away. That savings saw me through. During the first quarter, sales were terrible–and we can only cut back staff and […]

Read the full article →

How to Thrive in Tough Times

May 27, 2009

Lessons from Successful Business Owners To Survive Now Keep your customers Protect your cash Sustain your team Focus your head To Thrive Later Seek new opportunities Ready your recovery fund Inspire your team Envision your recovery Snap up resources In the business media, it’s all doom and gloom and hunker down. Yet many small businesses […]

Read the full article →

Pay yourself first, even in tough times

May 6, 2009

Re: “Entrepreneurs Cut Own Pay to Stay Alive” by Simona Covel, 5.6.9 http://online.wsj.com/article/SB124053156953150693.html “A number of small-business owners have stopped paying themselves as they struggle to keep their companies afloat,” the article starts. She quotes a business owner: “All those small-business books say, ‘Pay yourself first.’ [But] not paying myself enabled me to keep a […]

Read the full article →