The Best Marketing is Keeping Your Current Customers

December 12, 2011

Customers come to take you for granted. You do your job so well that you become invisible to them. They lose sight of the value you provide. You to remind them of the value you provide, without being salesy. Here’s how.

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Would a Free Marketing Plan Help Your Business?

December 12, 2011

Whenever I see a “free” offer of something I know is costly, I suspect it’s just an introductory come-on. Nothing wrong with that, unless . . .

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How to market on a tight budget

November 29, 2011

Where do you get the biggest bang for your buck? Or for your hour? I hereby give you permission to stop doing what doesn’t work.

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Business growth dilemma #3: Grow profit while you keep personal touch

November 29, 2011

How can you bridge the “bean counter” mentality–profitable yet impersonal–and personal touch mentality–customers love you as you stay small and poor?

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Business Growth Myth #3. “I can’t find and keep good people”

November 26, 2011

If you fail to get needed help, if you opt to go it alone, if you have people who only follow orders and take no initiative, this guarantees you remain a small operation.

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Cost of training when cash is tight

November 15, 2011

Are training costs an essential part of your budget? Do you allocate funds to training programs even if your revenues are lower than expected? Linked In question by Eric Saint-Guillain I advise owners of small growing businesses. When their business is small, money is tight, there’s no budget for training. So one of three things [...]

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Getting Paid for Work for Canadian Client

November 15, 2011

How do I bill for my graphic design work for clients outside the U.S.—especially in Canada? LinkedIn question by Priscilla Pike, graphic designer Specify in your contract: – You get paid in US dollars – Disputes will be handled in your jurisdiction Who owns the work you do? Check the laws in other countries about [...]

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Business Growth Dilemma #1–Doing Paid Work and Developing New Work

October 8, 2011

Who could you hire to give you the support you need to boost your company’s growth?

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Growth Plans for Small Business–Some Rules

October 6, 2011

A successful plan is brief, dog-eared, marked up, covered with coffee stains, because it gets regularly reviewed and revised.

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Business Growth Myth #2. “I must oversee everything.”

October 5, 2011

Everybody comes to you, so you can’t get other things done. This is another management habit that can keep you from focusing on the things necessary for growth.

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