Marketing in 2008. *Ring! Ring!* “Hello! Joe’s Plumbing, this is Joe. How may we help you?…Sure! I think we could handle that. What about next Tuesday?…Thank you!” Joe scribbles on calendar. *Ring! Ring!* “Hello, Joe’s Plumbing.”
Marketing starting in 2009. . . . . . Joe sitting at desk twiddling his fingers. “Hum dee dum”…….. The phone is not ringing.
Marketing now. (Joe picks up phone and dials.) “Hi, Pat, this is Joe of Joe’s Plumbing. Haven’t talked with you in awhile. I just wanted to call and tell you how much we appreciate your business. We’re having a special! For the next 30 days, you can get ….”
Joe was really good at plumbing but he didn’t like marketing. But, at long last, he turned to his partner and said, “Everything else has failed. I guess we’ll have to try some marketing.”
Now, you may think this is an exaggeration, but I can’t tell you how many business owners I work with treat regular outreach to their best customers and prospects as a last option.
How about you?
Make some calls. Pick up the phone. Call some of your best customers and those you’d like to be working with.
Show your face. 80% of selling is just showing up. This is more important than all the rest of the high falutin’ stuff people tell you.
Ask, “Who’s buying?” Too often, we focus on who’s NOT buying.
Ask, “Where do we get the biggest bang for our marketing buck?”
Set a reachable target, and track your progress. Be accountable to someone else, so you don’t let it slip out of your consciousness.
If what you used to do doesn’t work, do something else. What will work best in this business climate to reach those you want to work with, and entice them to do business with you?
Want to see some more of this? How to Thrive in Tough Times—Lessons From Small Business Owners is my newest ebook, just posted on Amazon for Kindle, iPad, etc. for $2.99. Worth every cent!