We hold on to “comfortable drudgery” that we should delegate, to avoid crucial, but uncomfortable, tasks.
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From the category archives:
We hold on to “comfortable drudgery” that we should delegate, to avoid crucial, but uncomfortable, tasks.
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Marketing is everything you do to prepare for sales. Selling is closing sales that make you money. Thus, you could say . . .
– Marketing is money OUT the door.
– Selling is money IN the door.
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I’ll bet that not 1 out of 20 of us knows how much we spend on marketing. Three reasons . . .
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Answer these questions before finalizing an agreement on paying commissions.
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