From the category archives:

Marketing

Delegate till it hurts!

by mvh on November 6, 2009

We hold on to “comfortable drudgery” that we should delegate, to avoid crucial, but uncomfortable, tasks.

{ Comments on this entry are closed }

Marketing vs. Selling

by mvh on September 24, 2009

Marketing is everything you do to prepare for sales. Selling is closing sales that make you money. Thus, you could say . . .
– Marketing is money OUT the door.
– Selling is money IN the door.

{ Comments on this entry are closed }

Solopreneurs and Marketing Budgets

by mvh on July 28, 2009

I’ll bet that not 1 out of 20 of us knows how much we spend on marketing. Three reasons . . .

{ Comments on this entry are closed }

Pay Sales Commissions for What?

by mvh on July 22, 2009

Answer these questions before finalizing an agreement on paying commissions.

{ Comments on this entry are closed }