Business Owners Toolbox Blog Discussions and articles to help the small business owner solve the challenges they face as they grow their business.

February 20, 2012

What Does Sustainability Mean for Business?

Filed under: Entrepreneurship,Profit — Tags: , , — Mike Van Horn @ 11:19 pm

Question from James McErlean on LinkedIn

My response: Great question! Sustainability means using a resource so that it lasts and renews, doesn’t get used up, and doesn’t have a negative impact on its environment.

For a business, this would mean that it is self-sustaining and self-renewing.

It has to make a profit.

It has to provide support for its owners and employees, and contribute to their long-term well-being.

It must generate a surplus to carry it through tough times and to provide a fund for growth.

It must provide a benefit to its community of customers; otherwise it cannot operate profitably.

It must innovate (i.e., “evolve”) in order to stay competitive and keep attracting its customers.

It must be a vehicle for the creative energies of its owners and other key people, so that it will retain their interest.

A business—especially a small business—is a reflection of the skills and passions of the entrepreneur. It is his/her vehicle to provide value to the community of customers. The more it thrives, the more people are benefitted—customers and employees and other stakeholders.

In this way, a successful business does more than just sustain itself and the resources it draws upon. It becomes an increasing source of wealth. A community of such businesses builds a strong multiplier effect throughout the community and economy.

 

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

Powered by WordPress