business growth

Many businesses lose their personal touch as they grow. This is the classic struggle between “corporate bean counters”—profitable and impersonal, and “mom and pop”–small and happy but poor and hard working.

We know that growth and profitability spring from good systems and procedures. The things you used to make up as you go along, you must now do by the book. Everything you do must make the numbers. Alas, the personal touch that customers love seems threatened.

So how can you retain your personal touch while improving efficiency, productivity—and profitability?

It requires a shift in attitude.

The owner of a retail store said to me, “My employees—and me also—used to resist all these systems and procedures. We wanted to serve each customer in our individual way. But we found that systematizing the routine things allowed us to be more creative and personal with customers. And customers loved the consistency and predictability in our operations.”

Another owner said, “My business is an expression of my soul. So if I wasn’t there all the time, the business suffered. So I was chained to the business. To launch a second location, I had to find a way to ‘bottle my soul’ and train others to run things by my values and standards. And they still have to make their numbers!”

You must turn your viewpoint around, and view systems and procedures as a way to maintain your personal touch rather than overwhelming it.

This is a major theme in my “Top 3 Barriers to Small Business Growth—and how to overcome them” program.

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I hear this from both solopreneurs and owners with a handful of employees:
“I can’t find good people to hire.”
“I’ll train a good person; then they quit and become my competitor.”
“I had an employee. It didn’t work out. I’m not hiring anybody else.”
“My work is so unique, only I can do it. Too much trouble trying to train someone else to do it.”
“I can’t rely on my managers to make good decisions.”

What I see. If you fail to get needed help, if you opt to go it alone, if you have people who only follow orders and take no initiative, this guarantees you remain a small operation. This may be what you want, but if you want to grow, you’ve got to overcome this attitude. You must learn to ask:

“What is the highest skilled person I could bring in to free me up to focus on growing the company?”

My recommendations. (From our “Finding and Keeping Good People” and “Employer Assertiveness” ebooks)

– Make sure you hire the right people. If you have trouble interviewing and selecting quality people, get help from someone skilled at this.

– Start with a job description that answers the question just above. Look for, not just work skills and experience, but personal qualities and attitudes as well. For many jobs, the latter are more important.

– Help your people do the job you hired them for: training, clear direction, trust, feedback, systems and tools, acknowledgment.

– Be firm, fair, and consistent with your people. Employees leave because they don’t like their boss!

– It someone is not working out, let them go. Hire slow, fire fast!

– For every job that you think only you can do, look for the pieces that you could hand off to others.

This is a major theme in my “Top 3 Barriers to Small Business Growth—and how to overcome them” program.

 

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Business Growth Dilemma #1–Doing Paid Work and Developing New Work

October 8, 2011

Who could you hire to give you the support you need to boost your company’s growth?

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Business Growth Myth #2. “I must oversee everything.”

October 5, 2011

Everybody comes to you, so you can’t get other things done. This is another management habit that can keep you from focusing on the things necessary for growth.

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What Drives You Crazy About Growing Your Business?

September 29, 2011

What’s the difference between a company that seems to grow with ease and one that has a lot of problems growing? Often it’s the owner’s management style and attitudes.

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The Power of a Strong #2

August 8, 2011

I’m now getting a glimpse of what I can do in my business if I’m not in charge of day to day operations.

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Can Your Business Run Itself?

April 4, 2011

“If I leave, my business will fall apart!” Does this sound like you? Want to change that? Then ask yourself: What must happen so that you feel comfortable taking a three-week vacation—without your cell phone?

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Can You Afford a $100,000 Manager?

April 4, 2011

To grow your business beyond a small size, you must have strong managers in place. But how can you afford them? Here’s how they can pay for themselves.

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Tighten Up Your Growth Team

February 15, 2011

For you to expand your business, you must be able to entrust your current business to your top people. Insist on having people whose excellence will help you reach for the stars.

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Manager Salaries Raise Overhead

January 27, 2011

To grow your business beyond “tiny,” you must have strong managers. But managers’ salaries are overhead. However, a good manager should pay for herself in several ways.

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